“Non-Non” Space
Redefines the relationship between people and their cars and helps consumers who seek individuality and freshness to constantly exploring the tone of life by customized and expanded car services and products and enable to bring customers a enjoyable automotive aftermarket consumer experience.
Time 4 weeks
Team Group Work | 4 People
Type Service System Design | Automotive Service
Tool Figma
Our Client
Their Vision
To bring enjoyable auto after market service and lead the industry innovation.
Their Plight
The status quo of painful consumption in car repair and maintenance.
Misunderstanding between consumers and service providers due to trust.
Poor consumer experience and the lag of service perception.
Online Research About Auto Maintenance Market
Industry background research
Secondary Research
Mecro Trends
Primary Research
Stakeholder Empathy Analysis
Design Opportunities
Current Directions
Programme Scenarios - To Business and To Customer
Feedback
Final Concept
How It Works
Offering Map
Experience Process
Service Blueprint
Final Delivery
Spatial Design
Flow Chart
Conclusion & Reflection
Concept proposal
The concept has been selected by the client and is under evaluation and further development by the client in-house team.
Further development
The design has been partially selected and made into prototypes and exhibited in ATI auto salon.
Challenge & Learning
A chance to co-work with client on strategical project and talk to many stakeholders.
Dealing with both empathetic needs and commercial needs and thinking from a holistic point of view as well as a long term developed vision.